MSP sales hinge on explaining the result that prospective clients can achieve by working with your company, separating your MSP’s results from other MSPs’ results, and ensuring that the client/vendor relationship is a mutual fit. To be fair, this messaging really should permeate throughout your marketing efforts (before the First Time Appointment) and discussions with clients after they sign the dotted line (throughout ongoing service delivery efforts) as well!
How do you explain how companies will experience value from your services? How are they better off working with you than without you?
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